The Team

Founders and Directors

Fiona Cameron

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Mary Clarke

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Sticky Change was formed in 2004 by its founder members and Directors: Mary, Fiona and Pauline.  Pauline is now enjoying a life of leisure whilst Mary and Fiona continue encouraging people to do it differently.

We chose the analogy of change as a journey across the seas deliberately, because of the inherent unpredictable nature of change.  Planning for change can be a contradiction in itself, since change tends to be fluid and... the unexpected happens.  Once you begin to change, a series of reactions are set off, positive and negative, just as, when you begin a sea journey, it is not always possible to chart a safe and smooth passage.

Research suggests that at least 70% of all change programmes fail... we work with our clients to ensure their change initiatives avoid being part of this costly statistic.


Getting our stripes

We are trained as coaches with the Academy of Executive Coaching and Ashridge Management College.  We are trained and accredited in the following specific interventions:


  • Everything DiSC

  • 5 Behaviours

  • Myers Briggs 1 and 2

  • Firo B

  • Team Management System

  • Neuroscience for Coaches

  • Emotional Intelligence

  • Insights Discovery Profile

  • British Psychological Society, levels A and B

  • Transactional Analysis

  • Neuro Linguistic Programming

  • The Thinking Environment

  • Lominger Competency framework and Voices 360

  • AQR Mental toughness

.. and our Shipmates


Beth Evans

Beth is the Sticky Change Finance Administratorng on the Finance side of admin/PA duties


Beth is now focusing on the Finance side of admin/PA duties for us at Sticky Change.

She takes on everything we ask her to do, and constantly pushes herself out of her comfort zone, to try new things, and always with a smile on her face. She is now focusing on keeping us and the books organised, liaising with our clients in terms of finance and SO much more.  Life would be very stressful without Beth in our lives.

Clearly a superwoman, being a single parent, a mother of 5 and working for us! 


On the rare occasions she gets time to herself, she enjoys walking, is a voracious reader and writes her own blog. 

Sarah Hartwell-Crowe

Sarah is the Sticky Change PA

Sarah joined us in 2022 to take on some of the Sticky Change PA duties, alongside Beth. 


Sarah is an experienced and energetic individual bringing to the table oevr 25 years of senior level admin experience, having worked within a range of large international organisations.

Sarah is focusing on the travel, liaison with clients and providers, training material preparation, as well as social media and website maintenance.

She has an 8 year old daughter and husband, with whom she spends her free time, and they enjoy weekends away in their holiday home in Somerset. She has lived in France, Belgium and Australia, and is often planning her next overseas trips and enjoys trying out new cuisines and languages.

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Gill Rudge

Gill is a consummate HR professional.

Well versed in the intricacies of Employment Law and HR policies, and puts these into practice in a refreshingly pragmatic way.

She has a passion for Performance Management - helping individuals reach their potential and supporting Line Managers to raise the performance of their teams and tackle poor performance.

Lively, enthusiastic and with an energetic approach to work and life, she enjoys long walks in the Welsh mountains and by the sea, rugby, travel and fresh air. Gill is a member of the British Psychological Society, the CIPD, and holds a MSc in Organisational Behaviour from Birkbeck, University of London. 

Fiona Ryan

Fiona is that rare mix of creative thinker and hands-on ‘doer’.

Her warmth, positivity and enthusiasm, combined with solid experience, enable her to engage at every level, to unravel the complex and manage the seemingly insurmountable; to consistently deliver client outcomes.


Katie Elliott

Katie is fascinated by the business of being human. She’s generally to be found investigating simple, evidence-based ways we can help ourselves to become happier, healthier and more productive.


A passion for jumping in at the deep end has led to some improbable work experiences over the years: leading a jazz ensemble, conducting choirs, running education projects for people of all ages, devising puzzles for the RSPCA, drawing cartoon goats, performing in an improvised comedy show… 


More recently, she created Amiko Cards - a tool designed to support wellbeing and self-awareness - and the Adventures in Behaviour Change podcast, of which she is the host.

Amanda Thomas

Amanda offers a straight-talking approach to effective communications. She specialises in Media Training, Confidence and Career Coaching along with personal brand advice. She is engaged by several national mentoring and coaching schemes and is the Head Coach of

A Welsh girl who has recently returned home to South Wales with her family including a very bouncy Sproodle, called Scout.  She is a passionate people person who, in her previous life, was an International HR Director and NED.  She has worked with some phenomenal entrepreneurs and complex organisations over 25 years and still enjoys a very decent martini with pals on a Friday night.Occasionally you can hear her singing.

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Sue Gammons

Sue has a passion for coaching business leaders and teams to shift mindsets, unlock potential and enhance leadership capability. She’s led award-winning diverse talent programmes and enjoys designing and delivering coaching programmes that enable participants to have transformative experiences and the organisation to address their business needs.


After 20+ years of leadership in the corporate world, Sue appreciates the challenges leaders face when working in complex, fast-paced organisations. She has an aptitude for working with people from different countries and cultures and enjoys helping leaders to find their authentic style of leadership. Sue’s trained in Gestalt psychotherapy, Systemic Team Coaching, Vertical Development and has an MSc in Organisational Development.


Outside of work, she’s an avid vegetable grower, lover of nature and walks in the country.