© Sticky Change 2020

The Team

Founders and Directors

Fiona Cameron

Mary Clarke

Sticky Change was formed in 2004 by its founder members and Directors: Mary, Fiona and Pauline.  Pauline is now enjoying a life of leisure whilst Mary and Fiona continue encouraging people to do it differently.

We chose the analogy of change as a journey across the seas deliberately, because of the inherent unpredictable nature of change.  Planning for change can be a contradiction in itself, since change tends to be fluid and... the unexpected happens.  Once you begin to change, a series of reactions are set off, positive and negative, just as, when you begin a sea journey, it is not always possible to chart a safe and smooth passage.

Research suggests that at least 70% of all change programmes fail... we work with our clients to ensure their change initiatives avoid being part of this costly statistic.

Getting our stripes

We are trained as coaches with the Academy of Executive Coaching and Ashridge Management College.  We are trained and accredited in the following specific interventions:


  • Everything DiSC

  • 5 Behaviours

  • Myers Briggs 1 and 2

  • Firo B

  • Team Management System

  • Neuroscience for Coaches

  • Emotional Intelligence

  • Insights Discovery Profile

  • British Psychological Society, levels A and B

  • Transactional Analysis

  • Neuro Linguistic Programming

  • The Thinking Environment

  • Lominger Competency framework and Voices 360

  • AQR Mental toughness

.. and our Shipmates

Gill Rudge

Gill is a consummate HR professional.

Well versed in the intricacies of Employment Law and HR policies, and puts these into practice in a refreshingly pragmatic way.

She has a passion for Performance Management - helping individuals reach their potential and supporting Line Managers to raise the performance of their teams and tackle poor performance.

Lively, enthusiastic and with an energetic approach to work and life, she enjoys long walks in the Welsh mountains and by the sea, rugby, travel and fresh air. Gill is a member of the British Psychological Society, the CIPD, and holds a MSc in Organisational Behaviour from Birkbeck, University of London. 

Fiona Ryan

Fiona is that rare mix of creative thinker and hands-on ‘doer’.

Her warmth, positivity and enthusiasm, combined with solid experience, enable her to engage at every level, to unravel the complex and manage the seemingly insurmountable; to consistently deliver client outcomes.