The Team

Founders and Directors

Fiona Cameron

Mary Clarke

Sticky Change was formed in 2004 by its founder members and Directors: Mary, Fiona and Pauline.  Pauline is now enjoying a life of leisure whilst Mary and Fiona continue encouraging people to do it differently.

We chose the analogy of change as a journey across the seas deliberately, because of the inherent unpredictable nature of change.  Planning for change can be a contradiction in itself, since change tends to be fluid and... the unexpected happens.  Once you begin to change, a series of reactions are set off, positive and negative, just as, when you begin a sea journey, it is not always possible to chart a safe and smooth passage.

Research suggests that at least 70% of all change programmes fail... we work with our clients to ensure their change initiatives avoid being part of this costly statistic.

Getting our stripes

We are trained as coaches with the Academy of Executive Coaching and Ashridge Management College.  We are trained and accredited in the following specific interventions:


  • Everything DiSC

  • 5 Behaviours

  • Myers Briggs 1 and 2

  • Firo B

  • Team Management System

  • Neuroscience for Coaches

  • Emotional Intelligence

  • Insights Discovery Profile

  • British Psychological Society, levels A and B

  • Transactional Analysis

  • Neuro Linguistic Programming

  • The Thinking Environment

  • Lominger Competency framework and Voices 360

  • AQR Mental toughness

.. and our Shipmates

Beth Davidson

Beth is the Sticky Change PA.  She takes on everything we ask her to do, and constantly pushes herself out of her comfort zone, to try new things, and always with a smile on her face.  PA doesn’t really do her justice, given she manages our website, designs training materials and marketing collateral, as well as keeping the books organised, liaising with our clients and SO much more.  Life would be very stressful without Beth in our lives.

Clearly a superwoman, being a single parent, the mother of 5, completing an Open University History degree and working for us! 


On the rare occasions she gets time to herself, she enjoys walking, is a voracious reader and writes her own blog. 

Gill Rudge

Gill is a consummate HR professional.

Well versed in the intricacies of Employment Law and HR policies, and puts these into practice in a refreshingly pragmatic way.

She has a passion for Performance Management - helping individuals reach their potential and supporting Line Managers to raise the performance of their teams and tackle poor performance.

Lively, enthusiastic and with an energetic approach to work and life, she enjoys long walks in the Welsh mountains and by the sea, rugby, travel and fresh air. Gill is a member of the British Psychological Society, the CIPD, and holds a MSc in Organisational Behaviour from Birkbeck, University of London. 

Fiona Ryan

Fiona is that rare mix of creative thinker and hands-on ‘doer’.

Her warmth, positivity and enthusiasm, combined with solid experience, enable her to engage at every level, to unravel the complex and manage the seemingly insurmountable; to consistently deliver client outcomes.

Katie Elliott

Katie is fascinated by the business of being human. She’s generally to be found investigating simple, evidence-based ways we can help ourselves to become happier, healthier and more productive.


A passion for jumping in at the deep end has led to some improbable work experiences over the years: leading a jazz ensemble, conducting choirs, running education projects for people of all ages, devising puzzles for the RSPCA, drawing cartoon goats, performing in an improvised comedy show… 


More recently, she created Amiko Cards - a tool designed to support wellbeing and self-awareness - and the Adventures in Behaviour Change podcast, of which she is the host.

© Sticky Change 2020