(And what should still be true years later) We often talk about coaching as if it’s an event. A programme. A set of sessions that happen over a defined period of time and then… end. And if we’re honest, sometimes the way coaching is talked about can make it sound a bit like a magic fix. Do coaching. Become better. Everything improves. Most people who’ve actually been through coaching – or delivered it – know it’s rarely that simple.  The real purpose of coaching isn’t what ha

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